According to the DMA’s (Direct Marketing Association) January 2012 report, 67% of marketers plan to increase their email budget in 2012, with 20% planning to increase it more than 30%. What do you think about that? Does that match what you’re planning to do in your company?
If it is, you want to make sure that all that budget is being spent wisely, and that you’re doing as much as you can to convert those subscribers to actual customers and repeat customers.
We’ve written a short “Top Tips” sheet for you to download on Email Marketing, with just a few ideas on what you can do to improve your email marketing campaigns. Download it from our website to find out answers to questions such as “How do you create relevant content?”; “What’s in it for the subscriber?”; and “How to implement lead nurturing.” And let us know what you think!
